9 Free Email Marketing Services in 2025

April 25, 2025 By Janne Smith No Comments 11 minutes

Checking your e-mail box is only a few taps away. You can now slide into your target audience’s mailbox using a free email marketing service. However, there’s a pool of email marketing tools, all claiming to be the best out of all. And before you exhaust your search engine, we do the heavy lifting for you.

This guide will briefly walk you through the 9 best free email marketing services in 2025. You can either be a small business owner, a non-profit organization or a marketer requiring WordPress integration of the email marketing service–we’ve got you covered! Keep reading to find out the email campaign service that best fits your requirements.

Note: Using a VPN as an email marketer helps you filter search results and send targeted emails. Ensure that you only use a reliable VPN, like FastestVPN, to find out accurate data based on your target audience’s geo-location.

Highlights: The Best Email Marketing Services

Note: The further sections include the list of the best email marketing services according to their popular feature. This list only includes the services we will further discuss.

Pressed for time? Here are the top email marketing software that we’ve found to work best in 2025:

• GetResponse

• Brevo (formerly Sendinblue)

• Omnisend

• MailerLite

• ConvertKit

• Sender

• MooSend

• MailJet

• EmailOctopus

How We Chose the Best Free Email Marketing Services

Most email marketing services offer a free trial even if you don’t get the paid one immediately. Meanwhile, you can also get the best email campaign service for free without exhausting your search engine. Before heading to the list, here are the factors we considered for finding the best free email marketing platforms.

Ease of Use

Ease of use remains the primary factor, especially if you’re a small marketing team. The free email marketing services mentioned below feature intuitive interfaces and ease of use.

For example, most offer email templates, drag-and-drop features, and much more.

Integrations

Integrations, such as WordPress, simplify email marketing. Instead of switching between platforms, WordPress’s free email marketing services enable automatic email posts. Plus, tracking the email campaign performance becomes a lot easier!

Automation

You can’t plan a campaign for every email. That’s where email automation steps in. For example, an email marketing platform should automatically send:

• Welcome series emails
• Abandoned cart workflow email
• Order confirmation email
• Back-in-stock emails

Email Segmentation

Sending bulk emails can often be intimidating. To ease it, we listed the best email marketing tools that segment emails into smaller chunks for targeted and personalized posts. You can leverage this feature to send emails based on various targets, such as:

• Hobbies
• User behavior
• Ethical values

9 Best Free Email Marketing Services: A Comprehensive List

According to Statista, in 2023, approximately 52% of marketing professionals observed a twofold increase in the return on investment (ROI) from their email marketing campaigns. And, if you’re a small business, you can always use the free email marketing services for effective campaigns.

Here’s a table summarizing the key details of the nine email marketing services:

Free Email Marketing Services for Small Businesses

Brevo – Generous free plan with automation and SMS marketing

Rating: 4.5/5

Brevo (formerly Sendinblue) is a free email marketing tool tailored to small and medium-sized businesses. It provides all the essential tools needed for effective customer engagement. This includes email templates, CRM integrations, and the highest limit of sending up to 300 emails, i.e., more than the other free email marketing tools.

Features

• Store up to 100,000 contacts
• Customizable email templates
• Drag and drop editor
• Customizable signup forms
• WordPress and other CRM integrations
• Allows to send transactional emails
• SMS and WhatsApp campaigns

MailerLite – Intuitive and affordable with great design templates.

Rating: 4.7/5

MailerLite is a free email marketing tool that also offers budget-friendly plans. This easy-to-use email marketing platform is ideal for small businesses and email marketing beginners.

It offers a range of features with its free plan, such as:

• Drag and drop email editor
• Automation
• Landing page and website builder
• Sign up forms
• Pop-ups

MailerLite offers users all essential marketing tools for improved campaigns via manual and automated emails.

Features

• Drag and drop email builder
• Automate email marketing tasks
• Create landing pages and websites
• Easy sign-up forms
• Pop-up builder
• Up to 12,000 emails per month

Sender – Budget-Friendly With Basic Automation and Analytics

Rating: 4.9/5

As a small business owner, big budgets aren’t always possible. And, Sender is your best help here.  Its highly generous free plan offers 2,500 subscribers and 15,000 emails per month and access to advanced features like automation and audience segmentation. While many email marketing platforms are scaling back their free offerings, Sender continues to stand out.

Features

• Drag and drop interface
• Up to 15,000 emails per month
• Tools to manage and segment subscriber list
• Advanced analytics
• Automated email sequences
• Third-party integrations
• SMS marketing

Moosend – Feature-Rich Free Plan With Automation and Segmentation

Rating: 4.7/5

Moosend is popular for its automation features, which are mainly reserved for premium email marketing services. You can leverage the visual workflow builder to create sequences with specific conditions.

This free email marketing tool enables you to design personalized sequences based on subscriber interactions, like clicks and other actions. Meanwhile, you can use the AI-powered product recommendation tool for personalized campaigns based on them.

While it offers a generous 30-day free trial, the premium version is also affordable. It’s among the affordable email marketing services that offer a high email deliverability rate.

Features

• Easy email campaign builder
• Automation workflows
• Drag and drop editor
• Create landing pages and forms
• Campaign personalization
• Email Segmentation
• Analytics and Reporting

GetResponse – All-In-One Marketing Tool With Landing Pages and Automation

Rating:  4.2/5

GetResponse is one of the best email marketing platforms for newsletters. Moreover, it offers advanced automation, a high deliverability rate, and seamless eCommerce integrations, making it ideal for email marketers. However, unlike other other best email marketing platforms, its pricing plans might be slightly higher.

Features

• Stores up to 500 contacts
• Unlimited newsletters
• Drag and drop email builder
• Website and landing page builder
• AI-powered email generator
• Sends mobile-friendly emails
• GDPR Compliance

Free Email Marketing Services for Nonprofits

ConvertKit – Great for Storytelling and Donor Engagement

Pricing: 4.7/5

CovertKit is primarily famous among content creators and bloggers that want to make money from content. Meaning, it can be great to spread awareness about your non-profit business as well. Its flexible tagging and segmentation features let you run precisely targeted automated campaigns for defined contact groups. Plus, its integrated landing page editor streamlines campaign management within a single tool.

Features

• Email marketing and automation
• Tag-based segmentation
• Audience growth and management
• High deliverability rate
• Basic analytics and reporting
• Tip jar feature

Free Email Marketing Services for WordPress

EmailOctopus – Lightweight and Works Well With WordPress Sites

Pricing: 4.7/5

EmailOctopus is one of the best free email marketing services that works great for beginners. It offers a good email deliverability rate and customer support. Along with that, you can leverage the WordPress integration. Moreover, you can send up to 10,000 emails per month and add up to 2,500 subscribers.

Features

• Pre-designed email templates
• Automated campaigns
• Tag and import contacts
• Customized reports
• Email Segmentation
• Reporting and analytics

MailJet – WordPress Integration for Transactional and Marketing Emails

Rating: 4.3/5

Mailjet is one of the best email marketing platforms for small businesses and startups seeking basic email marketing with SMTP integration. However, its daily sending cap, absence of automation, and limited support may not be ideal for businesses aiming for rapid growth. And, this might require you to upgrade to a paid plan is essential for access to advanced features.

Features

• Drag and drop interface
• Email validation for addresses
• Optimized delivery
• X-header tag
• AI copy generator
• Real-time analytics
• Import HTML into emails
• Connect MailJets API to other systems

Omnisend – Best for Ecommerce Email Marketing With Automation

Rating: 4.8/5

Omnisend offers a wide range of pre-designed email and form templates suitable for various use cases, all of which can be fully customized. With its drag-and-drop builder, you can easily create emails and forms without any coding required. The platform enables you to capture customer data with tailored sign-up forms and engage your audience through targeted email campaigns.

Additionally, Omnisend includes numerous ready-to-use workflows that automate your marketing efforts, boosting efficiency. Beyond email marketing, Omnisend also supports SMS campaigns, making text message marketing easy to manage. The platform also provides excellent customer support through multiple channels, including support tickets and detailed documentation.

Features

• Forms and sign-up pop-ups
• Workflow automation
• Customer segmentation
• eCommerce integrations
• Advanced eCommerce features

Final Note

Various email marketing services offer free tiers, which include limited features. However, we sorted out the best free email marketing tools with impressive features. Meaning, it’s everything for free that’s too good to be true. But you’re still bound to send limited emails per month.

With that said, you can carefully filter out results based on your target audience’s geolocation. And, a reliable VPN can best help you with it. We recommend using FastestVPN for its accuracy of server locations.

Subscribe to Newsletter

Receive the trending posts of the week and the latest announcements from FastestVPN via our email newsletter.

Email Address